Benchmark Profiles & Descriptions

We’ve spent decades refining our benchmark profiles.

How it Works

Browse our extensive list of benchmark profiles to find ones that closely match the roles you are hiring for. Each assessment taker will be scored against the chosen benchmark profiles to help you identify the strongest fit for each open role. If there is no clear match, no problem! For an extra fee, we can create a custom benchmark profile for you. 

Browse Profile Library, Sales Profiles, Key Competencies, Roles, Staff a Role, Job Fit Assessment

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Benchmark profiles must be activated for use. Scroll over the icons below to learn about each profile.


Indirect Sales

Through Others

Indirect Sales

Supports a network of distributors, agents, resellers, or manufacturer’s reps. They have little direct authority over these sales forces except in rare cases. Tasked with training and motivating distribution partners.

Direct to Consumers

Transactional Product Sales

Sells discretionary products on a transactional basis. Tasked with handling a high volume of calls/face-to-face interactions and being resilient in the face of rejection and short sales cycles.

Transactional Product Sales

Sell to Other Businesses

high touch

New Business Development

New Clients

New Business Development

Brings in business from new accounts. Referred to as “Hunters.” Tasked with generating new leads and discovering novel ways to apply their products and services.

Existing Clients

Account Management

Grows sales to existing accounts. Tasked with building customer relationships, meeting or exceeding customer needs, and making it easy to do business with their company.

Account Management

Mix of New and Existing Clients

New Product Field Sales

Maximizes sales within a territory/market by finding new customers and servicing existing ones – usually a 70/30 ratio. Tasked with understanding multiple buyers’ needs within an org and building a solid business case for the sale.

Consultative Solution Sales

Tasked with uncovering customer needs/ business problems in order to configure the appropriate offering. Grows sales by finding new customers and services existing ones (usually 70/30 ratio).

Relationship Solution Sales

Acquires new customers and services existing ones within an assigned territory/market. The emphasis is on maintaining and growing sales within existing accounts.

Relationship Product Sales

Acquires new customers and services existing ones within an assigned territory/market. Must grow sales by uncovering additional buyers within the account and seeking referrals.

Specialized Technical Sales

Specific Expertise

Specialized Technical Sales

Tasked with selling a specialized set of products and is not typically bound by territorial constraints. Serves as a resource to the customer to help its personnel do their job more effectively by using the seller’s offering.

Specialized Solutions Sales

Grows sales of systems or solutions that require significant customization and training to implement. They often provide extensive technical expertise to configure the solution.

Specialized Solution Sales

high volume

Inbound Inside Sales

Inbound Inside Sales

Responds to contact initiated by customers over the phone or via electronic communication. Must quickly understand caller’s needs and identify appropriate actions to move the opportunity towards a sale.

Outbound Inside Sales

Initiates phone/email contact with prospects and customers to sell assigned products/services, and often have a quota.

Outbound Inside Sales


Sales Management

Sales Management

Builds the quality and productivity of salespeople. Tasked with hiring, developing, motivating, and coaching individual sellers while controlling the focus, direction, and performance of the team.

Sales Team Lead

Consists of both supervisory and sales responsibilities. They supervise a team of sellers, while carrying their own book of business. At times considered “super-salespeople.”

Sales Team Lead


Strategic Account Director

Coordinates the execution of the sales agreement for various customer locations for large, multi-site accounts. Meets with executives and discusses the business case that represents their competitive advantage.


High-level experts who collaborate with sales teams to develop strategies that improve business outcomes and customer experience. Must deliver on the value of their recommended solutions and initiatives.

Individual Contributor

Professional staff member who may serve as a team leader but does not manage others. They prefer to stay within their discipline to increase the depth of their expertise in managing processes or projects rather than people.

Customer Service Representative

Fields inquiries and complaints from existing customers in order to promote/restore customer satisfaction. Must demonstrate concern/empathy and be solution-oriented.

Chally | A Spark Hire Company

Founded in 1973, Chally has evolved from a research firm to an industry-leading talent assessment software provider, offering greater flexibility to our customers while maintaining a scientific, data-backed approach to everything we do. For nearly five decades, companies large and small have relied on Chally to help them find the right talent, unlock their potential, and make informed, evidence-based talent management decisions.

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