Chally History

Rooted in research

We’ve conducted 45+ years of research to identify the competencies, behaviors, and attributes that predict job success. Today, we focus on measuring capacity in the areas that fuel growth: sales, service, and sales management.

Pioneers in Prediction

The HR Chally Group was founded by Howard & Sally Stevens in 1973 through a grant from U.S. Justice Department. Our original aim was to develop an assessment to improve the selection of Law Enforcement Officers and minimize the impact of the pending EEOC law.

The Science of Sales

Our success with the Department of Justice led us to our next goal to adapt our assessment process to the study of salespeople, managers, and other positions in business in customer-facing roles.

World Class Sales Excellence

In 1992, the H.R. Chally Group, along with several corporate sponsors, launched the first comprehensive national sales benchmarking study. The goal was to identify critical sales practices of exceptional sales forces as measured by the customers they serve. This research determined the recipients of the World Class Sales Excellence Awards.

Blazing New Trails

In 2000, the Chally Assessment became one of the first predictive assessments available via the internet.

Breaking Records

In the summer of 2019, the one millionth respondent completed the Chally Assessment.

Continuing to Grow

In 2019, Chally introduced our new web-based, mobile-enabled survey platform.

Howard Stevens, founder of the HR Chally Group utilized the data from the Chally Assessment as the foundation for multiple books on the profession of sales and sales effectiveness.

Quadrant Solutions: A Business Novel That Solves the Mystery of Sales Success (1990)

How to Sell Your Products & Services to the Right Market (1992)

Selling the Wheel (2000)

Achieve Sales Excellence (2006)

The Future of Selling: The End of Sales as We Know It (2014)