Over the past 15 years, the business world has been adapting to the sudden appearance of the Internet in its midst. During that time, we’ve seen the Internet move from dial-up medium of email and brochure-ware into a broadband and wireless medium capable of displaying two-way video. At the same time, we’ve seen a massive migration of all sorts of information onto the Web, along with the introduction of entirely new business models for selling, such as e-commerce.
At first, it was difficult to see exactly how the Internet would change the ways that businesses buy and sell. That’s because the process by which business culture absorbs new technology can be broken into two distinct phases.