Chally has conducted World Class Sales research projects since 1992. Each World Class Sales research cycle has involved two phases. The first phase is the assessment of the corporate needs of customers and their ratings of excellent sales forces through telephone interviews. These results are presented in the Phase 1 Executive Summary. The second phase, with the cooperation of the customer-rated World Class sales forces, provides full benchmark research results, including best practices metrics, management processes, and profiles of each World Class sales force Overall, Chally has developed the leading Six Sigma styled set of World Class sales force metrics and databases.
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