Applying TQM Techniques To Sales
Putting the right sales people in the right sales jobs using measurable, predictable, and actionable productivity analytics technology.
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Kryptonite And Criteria
Kryptonite and Criteria
The Fallacy of Setting Unrealistic Productivity Improvement Expectations
Kryptonite is a term often used synonymously with the Achilles’ heel, referring to the one weakness of an otherwise invulnerable hero or heroine – in its original case, this was Superman. Superman flourishes and displays superhuman strength and ability in the absence of Kryptonite. However, in its presence, Superman’s otherwise powerful self is reduced to a mere mortal. In similar vein, mediocre data that are used in an applied research project like a criterion validation study means death to an otherwise strong process.